Latest Blog Posts

2010-01-27 11:49:11

Real Time Search - What It Means To You
Real time search is the hippest topic on the search marketing landscape right now. Here's a rundown of what it is and how yo...

Tagged Posts

Importance of Specs
You NEED good functional specifications BEFORE the coding begins...

Sample Spec
An example specification document showing how effective good specs CAN be...

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Resources

Online Data Wallet

Passwords and credit card numbers should not be written on little papers that can be lost or saved in PDA's that can be stolen. For secure storage of your sensitive data on the internet, there's SafeJot.com:
www.SafeJot.com


Free Short URL Service

Long URL's are unsightly and can break in email bodies. Use MyLinklet.com to shorten your long URLs to a manageable and friendly short version:
www.MyLinklet.com


The Definitive Guide to Google AdWords

Google Adwords is by far the best bang-for-the-buck advertising and promotion system on the internet. I definitely recommend hiring a professional to manage your campaign, however if you want to take a stab at it yourself or simply want to be more educated about what your PPC marketer is doing or should be doing, I recommend this free 5 day email course:
5 days to success with Google AdWords


The Definitive Guide to Writing & Promoting White Papers

If you're selling consulting or anything technical, then whitepapers is an extremely valuable marketing method. Bear in mind that most suspects require 7 or more exposures to a marketing message before they become prospects, but most visitors to a website only come once. This may be applicable and invaluable to your success:
Perry's Definitive Guide to Writing and Promoting White Papers


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